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March 02, 2009

'I Love You, Man' brings whole Bud Light universe to the screen

Posted on Mon Mar 2 2009

Peter Klaven is a successful real-estate agent who's getting married but has no best man. Peter embarks on a series of "man-dates" in search of his perfect match, who ends up being Jason Segel (an actor now appearing in nearly every comedy produced). The movie, called I Love You, Man, might end up being a laugh riot, but one thing bugs me. Every time I see the trailer, I wonder just how many Bud Lights the writers had. Not only did they borrow the movie's title from a Bud Light ad, they borrowed the entire premise (let's call it awkward man love). In the Bud Light ads, which aired in the mid-'90s, "Johnny" breaks down and tells everyone from his dad to Charlton Heston that he loves them. They treat him with disdain, mostly because he's just doing it to get his hands on their beer. This makes me wonder how long it will take before Budweiser's "Whassup?" becomes a movie. Starring Jason Segel, of course.

—Posted by Kenneth Hein

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