Honda creates its own light show, but with cars instead of sheep

As Samsung has shown, if you get enough sheep and lights together, you can simulate a giant videogame. Honda has apparently upped the ante by doing something very similar with what look like hundreds of cars turning their lights on and off. The fleet of cars were brought together by Wieden + Kennedy, Amsterdam, to promote the Insight, a vehicle Honda describes as "the most affordable hybrid on the market." The ad breaks in April to support a European launch (no word on whether the ad is coming to U.S. TV), but it's already logged more than 120,000 views on YouTube, thanks to its arresting imagery and what the company describes as a "bespoke version" of the gospel children's song "This Little Light of Mine," which has been performed by Bruce Springsteen, among others (though the ad leaves out the Jesus parts). Though the response has been pretty positive on YouTube, a one wag couldn't help commenting that Honda "had to do something with all those cars they can't sell."

—Posted by Todd Wasserman