Guzzle down the alcoholic rainbow with Skittles-flavored vodka

For those who haven't been paying attention, the marketing people at Skittles are really making an effort to break away from the wholesome, kid-centered positioning typically associated with candy products. First, there were those odd ads with the deadpan, almost mordant humor. Then, last week, the brand rolled out an "un-site" that substitutes Wikipedia, Twitter and other sites for Skittles home page (an effort that some say is too close to ad agency Modernista!'s Web site for comfort). Now, without help from Mars brand's marketing department, Skittles is the center of a Mentos/Diet Coke/geyser-style Web phenomenon. Consumers are apparently using the candy to color and flavor vodka. Just pop a few Skittles (of the same color, preferably) into a bottle of vodka, and voila! Instant color and flavor. Have a closer look at the finished product here. Taste the rainbow!

—Posted by Todd Wasserman