Dismemberment-themed guerrilla stunts guaranteed to offend

Imagine the pitch for this guerrilla marketing stunt: There will be blood. And realistic-looking severed limbs and decapitated heads tossed around London. The person who gathers the most body parts and drags them across town in broad daylight will win. What could possibly go wrong?
  Video game maker Capcom found out when some freaked-out locals called the police about the recent promotion for Resident Evil 5. Stray critters ate the raw chicken livers that had been tucked around the limbs for realism, and a number of body parts simply went missing. All together now: Eeewww! The eventual winner, a 26-year-old IT guy from North London, told GameZine that the body parts were "realistic enough to be confused with the real thing." At the finish line, he hoisted a couple of disembodied heads to celebrate his vacation to Africa prize. (Click over to the GameZine site for more grody pics.)
  Marketing in the U.S. for the zombie-killing game, the latest in a wildly popular franchise, wisely skipped the twisted scavenger hunt. There's been a heavy viral component, a PlayStation Home partnership and 60-second ads on Spike, Comedy Central and other cable networks. Expect to see them frequently during March Madness. So, any severed limbs that turn up in your town? Alert the authorities.

—Posted by T.L. Stanley