Arnell Group gingerly rolls out Sedgwick ad campaign for Trop50
Posted on Mon Mar 23 2009
The O.J. executives at PepsiCo have announced their first big campaign for the Tropicana brand since jettisoning (and subsequently unjettisoning) the beloved straw-in-the-orange package design. This time around, the work is for newer sibling Trop50, which has 50 percent fewer calories and contains the all-natural sweetener Stevia. Kyra Sedgwick (a 2007 Golden Globe winner for best actress for The Closer) stars in a new TV and print campaign launching today from (who else?) The Arnell Group. (See a larger version of this ad here.) Those who actually liked the ditched redesign for Tropicana Pure Premium will be happy: The despised design still appears in the ads. Upon announcing its plans to go back to the old straw-in-the-orange look, Tropicana executives said they will continue to run ads featuring the now infamous Arnell redesign. Let's hope we don't have another huge ruckus.
—Posted by Elaine Wong
