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March 19, 2009

7-Eleven celebrates that most terrible pain known as brain freeze

Posted on Thu Mar 19 2009

Brain freeze laboratory

We all know what "brain freeze" feels like. It's that moment when you realize you chugged your Slurpee way too fast and then the dull ache grips your head for a good 30 seconds. During that time, you vow never drink anything that cold that fast ever again, until you forget and do it again about a minute later. 7-Eleven is attempting to illustrate this common experience at The Slurpee Brainfreeze Laboratory. You can upload your photo and then abuse yourself with any of three Fanta-flavored Slurpees. Each distorts your face, using Oddcats PhotoFace technology, as the freeze takes hold. The site is sort of fun, but seemed painfully slow to load, which is a whole different type of torture.

—Posted by Kenneth Hein

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