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March 11, 2009

6 Hour Power helps you get down to business with the secretary

Posted on Wed Mar 11 2009

Slate wonders if this is the most sexually explicit ad ever, and they have a point. If you tend to watch TV after 10 p.m., you may have already seen the ad, or maybe you thought you dreamt it. A sexy secretary gets called into the boss's office. The next shot is the back of the boss's head, as he exclaims, "So fast ... it's working! I'm feeling it!" His chair bobs up and down, causing a framed photo (of his wife?) to come crashing down on the floor. The secretary is nowhere to be seen, leaving us to wonder if she is playing a role in his exaltation. But as it turns out, he's actually slugged down a 6 Hour Power concentrated energy drink. While commercials for products in this segment typically show guys bungee jumping, this one, created in-house by NVE Pharmaceuticals, may be an effective way to sell the stuff, if a bit illogical. After all, the act being simulated here tends to leave the recipient not energized but sleepy.

—Posted by Todd Wasserman

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