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February 17, 2009

Wal-Mart in a teenage-girl-like frenzy over 'Twilight' retail deal

Posted on Tue Feb 17 2009

Twilight copy

Wal-Mart, prepare for a fang-girl onslaught.
  The retailer has sealed a deal with Summit Entertainment to be the home of all things Twilight: the upcoming DVD, the posters of dreamy vamp Robert Pattinson, the goth-inspired jewelry and clothes, the best-selling teen-targeted book series and other tchotchkes. Wal-Mart plans dedicated Twilight stores-within-stores, and has set up a Web site to take pre-orders on the DVD (check out the countdown clock ticking down to March 21) and let fans chat and see behind-the-scenes footage of the film.
  Stephenie Meyer's four Twilight books have collectively sold more than 40 million copies. The movie was a sleeper hit last fall for new Hollywood mini-studio Summit. Its $70 million opening weekend was the highest ever recorded for a female director (Catherine Hardwicke), and the regular-girl-falls-for-smoking-hot-vampire tale has collected a staggering $357 million worldwide. A sequel, based on the second book, New Moon, will hit multiplexes in the fall. In the meantime, Wal-Mart stands to benefit from all that hormone-charged energy. It has to go somewhere.

—Posted by T.L. Stanley

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