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February 09, 2009

Trojan knows what she wants for Valentine's Day: gonorrhea

Posted on Mon Feb 9 2009

Selling condoms is no easy task. In fact, Trojan research revealed that the product's image ranges from bad (people see them as dirty) to worse (guys said they ruin "the act"). So, Trojan decided to put a positive spin on condoms with its "Evolve" campaign, created by the Kaplan Thaler Group, in which the prophylactics are positioned as something women welcome and are attracted to.
  For Valentine's Day, Trojan decided to put a sarcastic spin on its brand message. The ad posted here shows a girl who's thrilled to receive a sexually transmitted disease. Her boyfriend chose gonorrhea because "you know, herpes you can't return." Upon receiving the "gift," his delighted partner chirps, "Wait 'til I show my mom!" Thus proving the point—that dirty condoms that interrupt the act are better than the alternative.

—Posted by Kenneth Hein


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