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February 02, 2009

The best ad agency in New York is owned by Lorne Michaels

Posted on Mon Feb 2 2009

From the ad agency that brought you Shirt in a Can, Swill and Schmitt's Gay, we now have PepSuber. The agency, of course, is staffed by the comedy writers of Saturday Night Live. SNL has been making fun of advertisers for decades with products like Oops, I Crapped my Pants (take that, Depends) and Uncle Jemima's Pure Mash Liquor (here's a big list of SNL ad parodies in alphabetical order). It was only a matter of time until an SNL-inspired parody made its way into the Super Bowl with this MacGruber ad. The ad is part of a series of three sketches. The other two, here and here, deal with blatant product placement in shows. In one, MacGruber says nothing but "Pepsi" over and over again. While the campaign isn't likely to make any top-10 lists, it may have endeared the brand to the new generation of kids who discovered a newly reinvigorated SNL during the election season and don't like advertising very much. In other words, it helps the No. 2 cola continue to be Coke's hipper, younger brother.

—Posted by Kenneth Hein

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