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February 13, 2009

Soon, playing board games will be the only thing you can afford

Posted on Fri Feb 13 2009

Monopoly

Those who have lost money in the stock market may be newly risk-averse, but Mattel and Hasbro are betting that those same people will be willing to roll the dice on … rolling the dice. Yes, in the latest sign that we are heading back to the 1930s, sales of board games rose 6 percent last year, according to the Toy Industry Association. That has prompted the industry's Big Two to introduce a raft of new low-tech games at next week's Toy Fair and to retool older games like Monopoly, Trivial Pursuit and Candy Land. Hasbro even plans to promote a "family game night" to spur inter-generational fun. Neil Friedman, president of Mattel brands, tells Bloomberg: "When you get into this type of economy, where the consumer does not have the kind of spendable income that they had previously, they tend to do more things as a family. That tends to be games."

—Posted by Todd Wasserman

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