It's Mtn Dew now, as texting officially invades brand packaging

Spelling out the word "mountain" is just so damn tedious, what with its four vowels and two n's. Really, who's got the time? That's why PepsiCo has rebranded Mountain Dew as Mtn Dew. Kids who are used to texting "c u l8r" will surely get it. The move is not unprecedented. Burger is BK, Kentucky Fried Chicken is KFC, and The Athlete's Foot is TAF. (Yes, that last one probably has to do with the chain's embarrassment at being named after a fungus.) Though I have to say, it doesn't work for every brand. I still get pissed off every time a see a 100 Grand chocolate bar. WTF? The $100,000 bar had a much better ring to it.

—Posted by Kenneth Hein