It may be a doomed love affair, but P&G can't quit Kate Gosselin

Despite Internet rumblings to the contrary, Procter & Gamble has said it will retain Kate Gosselin as its spokeswoman for brandSAVER for the balance of its fiscal year, which ends June. "We plan to continue to use and leverage her there. We'll discuss around that time if or in what nature we'll continue the relationship," says P&G rep Glenn Williams. Kmart has also said it would continue using the much-maligned star of Jon & Kate Plus 8. (That decision brought a chorus of boos from BrandFreak readers. A sample comment: "Shame on you Kmart. Kate Gosselin is a joke. She wouldn't set foot in your store to save her life. ... Please find a more appropriate person for your campaign.") In terms of customer feedback, P&G's Williams says, "I've received less than a dozen [complaints] since September. We have been pleased with the work she has delivered."

—Posted by Kenneth Hein