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February 09, 2009

How do Snuggies and Toasty Wraps differ, and should you care?

Posted on Mon Feb 9 2009

Toasty-wrap

Snuggie or Toasty Wrap? That is the question.
  If you can't tell the difference between the two, neither can we. Apparently the monk-robe-like sleeved blanket known as the Snuggie has become so popular, knockoffs are trying to steal its warmth. A similar product called Toasty Wrap being is advertised as "the blanket with sleeves," it costs $19.95, it's available in three colors (burgundy, royal blue and sage green), and it comes with a bonus book light. Just like the Snuggie. The Web sites are similar, and the TV ads are identical! (The only differences are the voiceovers and the product logos.)
  I smell trademark infringement, but the similarities are too much to be a coincidence. Maybe Snuggie can sue itself.

—Posted by Elena Malykhina

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