As we've mentioned before, the economic times seem to
have prompted the reemergence of Depression-era fashions and pastimes. But what
about advertising media? In the age of Facebook and Twitter, sandwich boards
may just do the best all-around job of getting you a job. The Daily Mail in the
U.K. seems especially impressed with this tactic, having run two separate
stories recently about men who, desperate to find a job, took to wearing a
sandwich board advertising their services during peak traffic hours. The most
recent beneficiary of the gambit is Jason Fruen, an engineer, who has secured a
job this week after five months on and off the dole. While some will no doubt
see this as another indicator of troubled times, we prefer to point out that
even in this economy, a committed approach to advertising can still net
results.
—Posted by Todd Wasserman
