HBO is really into profanity, theft, vandalism and marijuana use
Posted on Thu Feb 5 2009
You can curse on HBO, but you have to bleep out swear words on HBO street-marketing materials.
In a stunt to promote the Feb. 15 premiere of HBO's baseball-themed comedy Eastbound and Down, street teams hired by Grand Central Marketing are putting up 5,000 half-baseball clings on windows and mirrors in sports bars, liquor stores and gyms in New York and L.A. Copy on the baseball reads: "Kenny Powers was here motherf&@#ers." Kenny being the show's main character, a former big-league pitching hopeful who was undone by "his fading fastball and his insufferable personality." The idea behind the promo is that men 18-34 will swipe the cool-looking prop, which makes the glass around it look shattered.
The Powers character is played by Danny McBride, who was in Pineapple Express. So, this stunt seems to endorse profanity, theft, vandalism and pot smoking all at once.
—Posted by Kenneth Hein
