Kraft Foods, the nation's largest food maker, has been having a busy week. First, it redesigned its logo as an apparent homage to Stop & Shop. Now, it's announcing its own stimulus package, and it doesn't need $787 billion to make it appetizing.
Kraft is running ads that explain its own version of a stimulus bill: "Proposition 1A: Take a delicious, economical approach to improve your dinner." Yesterday, Kraft launched an online coupon offer for its Mac & Cheese brand (which boasted solid growth in its 4Q earnings). It's an easy two-step process, according to the ads: "1. Download this stimulating coupon. 2. That's it." Wow, that's all you have to do? No back and forth between the House and the Senate. No partisan bickering? Excuse us, we're heading off to redeem it.
—Posted by Elaine Wong