Everyone's doing the Potty Dance. What are you waiting for?
Posted on Thu Feb 12 2009The next time your child says, "Mommy, I gotta go potty," try dancing around like a maniac and singing on your way to the bathroom: "Put your left hand out, put your right on top, then you let it drop, do the hula hoop!" The song, and accompanying dance, is courtesy of Kimberly-Clark's Pull-Ups potty-training pants and ad agency JWT. According to the press release: "The Potty Dance is a new dance craze that is designed to help families make potty training an encouraging and exciting experience for their toddlers. Since potty training can often be intimidating to both child and parent, it's important to incorporate rituals—like the Potty Dance—to make the process fun for all."
The campaign includes TV, print and online components, and the brand has tapped celebrity mom Tori Spelling, whose 2-year-old son Liam is in potty-training mode, as its spokeswoman. Here are the steps to the dance. There's also a Facebook fan page. And, for the mom who's truly crazed about her kid's dancing skills (or just truly crazy), K-C is running an online video contest with prizes for the tot who performs the best Potty Dance.
Just don't confuse it with the Pepto-Bismol dance.
—Posted by Elaine Wong


