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February 20, 2009

EA makes ballsy move into real-world sporting goods

Posted on Fri Feb 20 2009

Sporting_equipment_tbi While many of Electronic Arts' best-selling videogames are based on sports, the company has apparently had a brainstorm: What if we were to offer a real-world, 3-D version of our games? Wouldn't that be rad? Well, yeah, if you consider things like balls to be cutting edge. EA, which announced a deal with a company called Toy Island, this week to make the new products, promises it will "bring the excitement of video game simulation outside onto the fields of play" with items like a "a line of sports toys that will utilize electronics to reward young athletes with cheers when they use proper techniques." So, like a ball with a little electronic coach or something inside? I know EA is probably thinking this will be like Wii that you can play outside, but it sounds like something that will crap out the first time you give it a hard kick. Kudos to Wired, which speculates that the next logical step will be "Rock Band-themed musical instruments, so plastic guitar masters can get one step closer to learning the real thing.”  

—Posted by Todd Wasserman

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