EA makes ballsy move into real-world sporting goods
Posted on Fri Feb 20 2009
While many of Electronic Arts' best-selling videogames
are based on sports, the company has apparently had a brainstorm: What if we
were to offer a real-world, 3-D version of our games? Wouldn't that be rad?
Well, yeah, if you consider things like balls to be cutting edge. EA, which
announced a deal with a company called Toy Island, this week to make the new products, promises it will
"bring the excitement of video game simulation outside onto the fields of
play" with items like a "a line of sports toys that will utilize
electronics to reward young athletes with cheers when they use proper
techniques." So, like a ball with a little electronic coach or something
inside? I know EA is probably thinking this will be like Wii that you can play
outside, but it sounds like something that will crap out the first time you
give it a hard kick. Kudos to Wired, which speculates that the next logical
step will be "Rock Band-themed musical
instruments, so plastic guitar masters can get one step closer to learning the
real thing.”
—Posted by Todd Wasserman


