« Warner Bros. aims to make sure the Watchmen are unavoidable | Main | In a show of unity, 1,000 shirts protest use of chlorine bleach »

February 19, 2009

CSPI claims Michael Eisner is the food industry's Kim Jong-Il

Posted on Thu Feb 19 2009

Babybottlepop Michael Eisner is best known as the former CEO of Disney, but the Center for Science in the Public Interest would like to add another title: Junk Food Magnate. The watchdog group is taking Eisner, now CEO of Topps, to task for marketing Baby Bottle Pop, a powdered candy sold in a miniature baby bottle, eaten by dipping a candy nipple in a sugary powder and licking it off. To reach the tween demo for the item, Topps has signed Clique Girlz, an up-and-coming girl group of the same age, to appear on Baby Bottle Pop packaging and in commercials that will run on Nickelodeon, Cartoon Network and Toon Disney. The CSPI wrote a letter to Eisner pointing out that products like Baby Bottle Pop put kids at risk of diabetes, obesity and tooth decay, among other things. CSPI nutrition policy director Margo G. Wootan went a step further, calling it "food porn" and Topps the "North Korea of the food industry." So, does that make the Jonas Brothers China?

—Posted by Todd Wasserman


Related Posts with Thumbnails



search Brandfreak


Enter your email address:

Delivered by FeedBurner