Don't get us wrong. We love the BBC. When tragedy hits,
there's no better way to get the news than via Great Britain's state-sponsored
newscast. Whatever happens, you can be sure it will be delivered in that
stiff-upper-lip style that says everything will be OK. But that's not to say
that the Beeb is necessarily cutting edge when it comes to spotting trends. In
February 2009, for instance, the BBC has declared that "Viral advertising
has taken the internet by storm" and runs through a few examples like the Cadbury
"eyebrows" ad and that guy who shoots video of himself dancing in all
parts of the world. Thankfully, Matt Golding, director of a viral ad firm
called Rubber Republic, asserts that viral advertising really is nothing new.
"The word viral is used because whatever you're talking about has been
passed from person to person," he explains helpfully. Next up: A BBC story
on cell phones. They're everywhere!
—Posted by Todd Wasserman
