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February 19, 2009

Boost Mobile TV ads are so wrong that they’re right

Posted on Thu Feb 19 2009

There are a lot of really bad ads on TV, but the one that wins the “so bad it’s good award” has to be Boost Mobile’s current spot. It features a bicycle built for two. In the front is a woman with three-foot-long armpit hair in a sleeveless shirt. Behind her, is a man getting tickled by it. It’s not an image you’ll soon forget. The ads work because they prove drive home the brand’s message: Yes this is wrong, but most wireless payment plans with hidden fees are worse. The point is driven home by a subsequent spots where a mortician drops his burrito in a cadaver and then eats it. The campaign then turns to cannibalism when it shows pigs eating pork and loving it. For those who can’t get enough, Boost put together a behind-the-scenes video that shows making of these nasty commercials amid a hard sell for its $50 service plan.

—Posted by Kenneth Hein

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