Biometric test says CareerBuilder was the Super Bowl ad winner

So, the USA Today Ad Meter said Doritos had the best Super Bowl ad. However, Innerscope Research's Biometric Monitoring Service begs to differ. Innerscope wired 46 people with biometric vests and gauged their reaction to the 54 spots in terms of heart rate, breathing, motion and skin sweat. CareerBuilder's "It's Time" ad proved to be the most emotionally engaging, followed by Cash4Gold and Castrol Oil. While the first two ads may have elicited a response because of people's concerns about money, the GoDaddy "Shower" ad, which placed fourth, probably got a more primal reaction.

—Posted by Kenneth Hein