With nothing to lose, Wynonna Judd endorses Glaxo's diet pill

While Zone Delivery is ridiculing celebrities who have trouble with their weight, another weight-loss brand has just hired one.
  GlaxoSmithKline has signed up country-music superstar Wynonna Judd—who's battled weight problems for years—to endorse alli, the first FDA-approved, over-the-counter, all-lower-case diet pill. The singer has begun appearing in TV and print ads from Arnold in New York (see one ad here), in which she tells how alli helped her pursue healthier food choices in life. "Absolutely the most important reason I chose alli was because it's FDA approved," she says in the ads. "I can't recommend that people take something I'm not willing to take myself. I had to be able to say, it's okay to take alli. It's safe."
  Judd is the first celebrity to hawk the pill since it became available to the public in June 2007. "Wynonna and alli decided to partner because we share the same philosophy about weight loss—that it's not just about weight, it's about changing your relationship with food," says Rachel Ferdinando, vp of weight control for GlaxoSmithKline Consumer Healthcare.

—Posted by Elaine Wong