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January 27, 2009

Will a 'clickable canvas' make Web advertising more palatable?

Posted on Tue Jan 27 2009

Almost no one clicks on banner ads, but what if you made them more interactive? Well, people probably still wouldn't click on them, but an Israeli firm called Innovid has rolled out what it calls a "clickable canvas" that would let visitors do things like play Pong, click on RSS feeds and check the date, all within one banner ad. Actually, the company's goal is to go beyond banners and pre-roll ads and more toward clickable video presentations. If this eventually makes its way to TV, it may answer the longstanding question of how a viewer can click on Jennifer Aniston's sweater to buy it.

—Posted by Todd Wasserman


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