The red M&M cannot outrun the conveyor belt or his destiny

If you can't beat 'em, join 'em.
  That's the theme of this new M&M's spot from BBDO, New York, which shows the red M&M trying to outrun certain doom on a conveyor belt. At first, he avoids the same fate as the chips, pretzels and paper cups that have already made their way into the shopping bag. But eventually he relents, and allows himself to get scanned (does he even have a UPC code?) and bagged. "Hey, look! We're on the guest list," says the dumb yellow M&M at the end. "Ugh, that's the menu," Red replies.
  M&M's isn't advertising on the Super Bowl this year, but the quick tag at the end would make you think otherwise: "M&M's. Have 'em at your Super Bowl Party." Ryan Bowling, a rep for Mars Snackfood U.S., says the brand is a natural fit for the big game. "Our new M&M's 'Checkout' TV spot reminds consumers to enjoy M&M's at their party, and what better time to celebrate [than] with the upcoming Super Bowl?" he says.

—Posted by Elaine Wong