Saatchi teaches you how to fry an egg on the hood of a Toyota
Posted on Thu Jan 8 2009
While Alex Bogusky is getting a two-page spread in People magazine to announce his new book The 9-Inch Diet (so-called because it advocates eating off a plate no larger than that size), Saatchi & Saatchi Los Angeles has quietly introduced its own cookbook, Saatchi Really Cooks.
According to the Saatchi L.A. blog: "We collected favorite recipes from Saatchilians and compiled them along with helpful cooking information, created dividers using photography from all our 'Good' efforts throughout the year, and even had a shoot to film us demonstrating cooking tips and tricks and burned a companion DVD. Isn’t that crazy?"
While Bogusky will be adding to his fortune, Saatchi's effort is designed to raise $25,000 for charity. No word if the book includes ingredients from various Saatchi clients like Cadbury Crème Eggs and Miller Chill beer.
—Posted by Todd Wasserman
