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January 20, 2009

Readers demand that Ikea's Oval Office be quickly disassembled

Posted on Tue Jan 20 2009

Ikea-oval-office

Did Ikea go too far with its proposed redesign of the Oval Office? Readers of a recent Brandweek story on the subject seem to think so.
  Of the 92 comments so far, the majority rip the Swedish furniture maker, mostly for demeaning the office with "tacky" furniture. "This is a joke of bad taste from Ikea," reads one. "This is the office of the most powerful nation in the world, not some movie set for comedy," reads another. "Where's the bong?" asks a third, intimating that the results look more like a college dorm than the office of the president.
  Some readers, though, applaud Ikea's marketing acumen. "Well, as marketing stunts go, it's a gem!" writes one. Another, perhaps damning with faint praise, thinks the set "might impress a visiting dignitary from Sweden." But getting people talking, even if it was mostly to bash the brand, is proof to some that the program worked. Writes one visitor: "If buzz was the goal, its success was undeniable."

—Posted by Todd Wasserman

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