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January 20, 2009

Obama product tie-ins get chapped with new Obalma lip balm

Posted on Tue Jan 20 2009

Obalma

OK, we know brands are excited about leeching off the popularity of the new president. But the trend veers off into crazy land with Obalma lip balm.
  Created by the skin protection brand Shaka Laka, the "change-inspired" lip-care product is flavored red, white and blueberry. "It is time to inaugurate a new taste sensation and usher in an era of freedom, hope and yummy goodness," says the release. "The State of the Nation has never been so tasteful."
   The company also decided give a nod to vice president Joe Biden with, I kid you not, ham-and-cheese-flavored lip balm. Now, that's in bad taste.

—Posted by Kenneth Hein

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