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January 30, 2009

Nothing about this crisis that a dollop of Pepto-Bismol can't fix

Posted on Fri Jan 30 2009

Pepto-small

Marketers want you to know they really feel your pain on this whole economy thing. While you're obsessing about the Dow, they're obsessing about ways to tap into your idée fixe to sell you more stuff.
  Houlihan's has already tested the waters with its promotion rewarding customers when the Dow rises (or falls). Hollywood has also sought to comfort the public with films featuring an array of banking heavies getting their much-needed comeuppance. Now, Procter & Gamble's Pepto-Bismol is sending out a similar message with a newspaper ad showing the Dow covered with oozing pink Pepto. See the full ad here.
  Who are we to argue? Come to think of it, pouring Pepto-Bismol all over your morning paper is as reasonable a way to deal with this crisis as any.

—Posted by Todd Wasserman

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