Noses encouraged to run to Kleenex's shopping-mall exhibits
Posted on Wed Jan 21 2009
Hey, snot noses, you're in luck. Kleenex tissues are popping up in malls across the country.
As part of a sampling effort launched last fall, Kimberly-Clark has set up experiential marketing booths in shopping centers in 10 U.S. cities. Through March 22, shoppers can tour these Kleenex "Feelspace" booths, which highlight K-C's newest tissue—Kleenex Facial Tissue with Lotion, which is supposedly 17 percent stronger than the more weak-ass previous version.
Visitors can touch and feel (but not at all spread germs on) different soft surfaces, window clings and floor graphics, and see an iPhone app. Kleenex brand manager Amy Popp says the goal is to remind people to take a moment out of their busy lives and really "feel" the good things in life. "[We want to] allow people to experience the soothing benefits of this product in a unique, in-life setting," she says.
Hey, who knows? Those tissues might even come in handy for that occasional mall break-up.
—Posted by Elaine Wong
