No crows, pigeons or seagulls were hurt in the making of this ad
Posted on Wed Jan 21 2009Advertisers have gotten jiggy with the billboard canvas in recent years. Some ads have been known to explode; others have used unorthodox materials like pennies to grab attention. This billboard for OfficeMax, now rolling out in Chicago, Phoenix, Los Angeles and Denver, promoting a new line of Peter Walsh products, manages to get the idea across without going to extremes. Best of all, the birds are all fakes, so no PETA headaches.
—Posted by Todd Wasserman


