Nationwide to put the brakes on its humor with new Dale Jr. ads
Posted on Tue Jan 20 2009
You would think Dale Earnhardt Jr. would be the perfect foil for Nationwide Insurance's humorous "Life comes at you fast" ad campaign. Not so. The insurance and financial services firm is opting to play it straight in upcoming ads breaking in February starring the elite driver and JR Motorsports team leader.
The ads feature Dale Jr. talking about how his family has used Nationwide for three generations. See some behind-the-scenes footage from the shoot here. "This is a serious time for Americans," John Aman, associate vp of sponsorships for Nationwide, said in a statement. "People are worried about the economy, their jobs and their retirement plans, so we didn't want to make a joke."
It's a shame because Dale Jr. actually has pretty good comic delivery, as evidenced by this ad for Amp Energy Drink.
—Posted by Kenneth Hein
