Maybe brands shouldn't be quite so excited about Obama
Posted on Fri Jan 16 2009
Red, white and blue donuts at Dunkin' Donuts. Limited-edition inaugural collector's packs of nuts from Planters. "Yes Pecan" ice cream from Ben & Jerry's. These are just a few examples of brands attempting to latch onto Obama-mania. Indeed, a good part of the country is ready for a change and jazzed for the inauguration. Pepsi, T.G.I. Friday's and Ikea certainly are.
But the reality is, 43 percent of voters didn't want Obama as the next president (not to mention many people who didn't vote), and lots of them won't be celebrating on Jan. 20. One person recently said to me: "Let's hope he doesn't screw it up too bad during his four years so we can get a Republican back in office." This person, and many like him, still bitter about the election and the country about to be ruled by Democrats, are not going to want to celebrate with some inauguration-day trail mix and a can of Pepsi.
—Posted by Kenneth Hein
