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January 12, 2009

It's official: Kate Gosselin is the worst spokesperson of all time

Posted on Mon Jan 12 2009

Gosselin copy

After a month, the opinion piece "Kate Gosselin, Most Polarizing Spokesperson Ever?" has finally fallen out of the top-10 most-read stories on Brandweek.com. After 490 comments, the opinion box attached to the article may have just blown up. Or maybe people ran out of venom. What is painfully obvious is that when a company like Procter & Gamble attaches itself to the reality star of Jon & Kate Plus 8, they are inviting a world of criticism.
  Like this: "Add me to the list of people who have contacted P&G to express my disapproval of Kate Gosselin as a spokesperson many months ago. So not only is P&G making stupendously stupid hiring decisions, they are lying about the backlash too. Just another reason not to buy their products." And that was one of the nicer comments. (Many people seem to think Gosselin exploits her children by allowing their lives to be filmed.)
  Another viewer piled on when she said, "She might not be the worst spokesperson ever, but she sure has the worst haircut ever." Ouch.

—Posted by Kenneth Hein


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