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January 16, 2009

Having conquered tennis, Björn Borg is now taking on love

Posted on Fri Jan 16 2009

Borg

Björn Borg sent me some underwear today. Which, as you could imagine, had me a little surprised. Especially since it came with an invitation to his dating site, a headband à la The Royal Tenenbaums and some breath mints.
  It seems the former tennis pro has built himself quite the empire revolving around Swedish fashion, underwear, swimwear and dating. What's more, he's dubbed Friday, Feb. 13, to be "Breakup Day." This viral video, as well as an upcoming guerilla effort, will try and spur couples to call it quits.
  "Björn Borg is encouraging people to break up in the name of love," says a statement that came with some "shorts for him." It continues: "People that have not yet found their love should give it a go at our dating site. It is 100 per cent chance to get a date [sic]. A virtual one to start with."
  OK, Björn. Thanks. I always value relationship advice from washed-up athletes.

—Posted by Kenneth Hein

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