Give Vitaminwater a break. It's not as unhealthy as Radithor.
Posted on Thu Jan 15 2009After it ponied up $4.1 billion for Vitaminwater, Coca-Cola now has to deal with the Center for Science in the Public Interest, which thinks the vitamin drinks make deceptive and unsubstantiated claims.
Coke, which is still tangling with CSPI over its failed Enviga product (which claimed you could lose weight just by drinking it), can't be happy about this new headache. Still, most calorie-conscious consumers have figured out there is a lot of sugar in those drinks. Those same health-minded folks also realize there are better sources of vitamins and minerals than soft drinks. So, CSPI's claims that Vitaminwater is "flavored snake oil" shouldn't be too much of a shock. Propel has been spotlighting Vitaminwater's sugar content for more than a year.
It's not like Coke is serving up Radithor (a radium-laden drink that rotted socialite Eben Byers from the inside out). That helped lead to the rise of the Federal Drug Administration, which will surely act if Vitaminwater really is guilty.
—Posted by Kenneth Hein


