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January 28, 2009

Full speed ahead for the Chevy Traverse in new TBS microseries

Posted on Wed Jan 28 2009

My-manny

There's good news for Webisodes and the brands that love them.
  "In the Motherhood," a series of online shorts about moms coping with their chaotic lives—with help from Sprint Nextel services and Suave hair care products—has been turned into a half-hour sitcom and just got picked up for the midseason lineup on ABC. It will anchor a new comedy block on Thursdays, one of the most competitive nights of TV. The show will star Megan Mullally, Cheryl Hines and, mostly likely, a number of marketers in the Mindshare stable. The brand integration powerhouse created the Webisodes and will co-produce the series with ABC.
  So, the pump may be primed for "My Manny," a microseries launching Wednesday on TBS and TBS.com with star-car exposure for GM's new 2009 Chevy Traverse Crossover. The two-minute shorts will air during Tyler Perry's House of Payne, one of the top-rated shows among African American viewers. Payne, already a proven hitmaker with its successful Meet the Browns spin-off, could serve as a percolator for a full-length series—with Chevy, and potentially other brands, along for the ride.

—Posted by T.L. Stanley

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