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January 28, 2009

Full speed ahead for the Chevy Traverse in new TBS microseries

Posted on Wed Jan 28 2009


There's good news for Webisodes and the brands that love them.
  "In the Motherhood," a series of online shorts about moms coping with their chaotic lives—with help from Sprint Nextel services and Suave hair care products—has been turned into a half-hour sitcom and just got picked up for the midseason lineup on ABC. It will anchor a new comedy block on Thursdays, one of the most competitive nights of TV. The show will star Megan Mullally, Cheryl Hines and, mostly likely, a number of marketers in the Mindshare stable. The brand integration powerhouse created the Webisodes and will co-produce the series with ABC.
  So, the pump may be primed for "My Manny," a microseries launching Wednesday on TBS and TBS.com with star-car exposure for GM's new 2009 Chevy Traverse Crossover. The two-minute shorts will air during Tyler Perry's House of Payne, one of the top-rated shows among African American viewers. Payne, already a proven hitmaker with its successful Meet the Browns spin-off, could serve as a percolator for a full-length series—with Chevy, and potentially other brands, along for the ride.

—Posted by T.L. Stanley


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