BofA may regret putting words in grumpy New Yorkers' mouths

New Yorkers are fairly cranky to begin with, but if you really want to piss them off, try to relate to them. That might explain why Bank of America is getting flak for a subway campaign that shows putative Manhattanites expressing gratitude for BofA's Transit Rebate offer by whining about unrelated issues.
  "Ten bucks back for every hundred I spend on transit? Nice. Can you do something about all the delivery menus I get under my door?" one New Yorker kvetches. (See the full-size ad here.) Another one would like BofA to help find them "a cheap studio below 23rd Street" The knowing tone certainly didn't win over New York magazine, which cited the ads in a column headlined "Things We Hate," and logically asked whether cheap studios above 23rd are any easier to find.
  The column also singled out ads from the FlatRate moving company that feature a checklist for a "Hipster Move," including "Gentrification" and "Writer's Block." Such pandering caused blogger EV Grieve to conclude, "This must have been a hoot back during the initial pitch."

—Posted by Todd Wasserman