Best Buy CMO wants you to review his advertising before it airs

Best Buy's Barry Judge still wants to know what you think of his ads.
  Back in October, as AdFreak reported, the retailer's CMO was posting rough cuts of Best Buy's holiday ads on his blog, and asking for feedback. Now that the holidays are over, he's continuing to post new spots before they air—a highly unusual move all in the name of transparency.  
  "If we can eliminate this barrier between customer and us, they're going to start trusting us more, and what we say they'll believe," Judge tells BrandFreak. "I'm trying to live that value." Judge says he hasn't got a huge amount of traffic, but has drawn early adopters whom he hopes to make brand advocates. And their opinion on the spots?  "I get good feedback," he says. "I don't always like it, but it's real feedback about what they're thinking."
  Judge also uses his blog to sound off about marketing in a tough economy ("Seek out pockets of demand, and invest," he advises) and the recent "voluntary separation" packages the company offered to its 4,000 or so corporate employees. Wrote Judge: "The day was a very, very sad day for me."

—Posted by Todd Wasserman