Ben & Jerry's goes nuts for Obama with new 'Yes Pecan' flavor
Posted on Mon Jan 12 2009
After taking a stab at fake politics, Ben & Jerry's is going for the real thing.
The ice-cream maker, which released a specialty flavor called Stephen Colbert's AmeriCone Dream (vanilla, caramel and chocolate-covered Waffle Bits) in 2007, is now honoring incoming President Barack Obama by renaming its butter-pecan flavor as "Yes Pecan," echoing Obama's "Yes, we can" campaign slogan.
B&J's is donating proceeds of sales of the newly minted (though not newly minty) flavor to Common Cause, a nonpartisan, nonprofit political advocacy group. Why so? "They are committed to honest, open and accountable government, as well as encouraging citizen participation in democracy," says the Ben & Jerry site.
The new flavor, with its "amber waves of buttery ice cream with roasted non-partisan pecans," already seems to be a hit. "Gotta love those B&J marketers, trippin on beanbags, brainstorming up Yes PECAN! Luv it!" writes one Facebook user. It all makes the search for the next presidential dog pale in comparison. Forget the Labradoodle and the Portuguese water hound. We all scream for ice cream!
—Posted by Elaine Wong
