Yum! Brands sincerely supports your efforts to lose that weight
Posted on Wed Dec 31 2008
In our opinion, there's really no better way to follow up an 840-calorie Fiesta Taco Salad* than a quick trip to a no-impact virtual gym.
Yum! Brands, the Louisville, Ky.-based proud parent of KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants, is getting ready to offer an online fitness tool to assuage the consciences of those who would like to get in shape after the New Year while still indulging in Yum!'s food. Yum! is partnering with eFIT4Me to offer "free" (wait for it...) online exercise programs on each of its five restaurant sites. The initiative is part of the company's "Keep it balanced" effort, which is fine for those who can "balance" a value-menu bargain with a side of portion control (i.e., not us).
The press release goes on to remind us that each Yum! restaurant has some healthy options, such as Taco Bell's Fresco Menu (each item has 9 grams of fat or less), Pizza Hut's Fit 'N Delicious lower-fat pies and KFC's soon-to-debut Kentucky Grilled Chicken.
A trial membership will last for a month. After the 30 days are up, it's $5.99 a month—50 percent off the normal price of an eFIT4Me membership (but still a lot for a robot trainer, right?). Then there's our suggestion for avoiding eFIT4Me. You know, where the chalupa screams, "Just don't eat me!"
*Don't worry, only 390 of these calories are fat-based.
—Posted by Becky Ebenkamp
