You can't shoot your eye out at a minor-league baseball game
Posted on Mon Dec 22 2008
The 1983 cult-hit movie A Christmas Story was supposed to have taken place in an Indiana town, but was actually shot in Cleveland. So, why is a South Carolina minor-league baseball team running Christmas Story-themed print ads? No real reason. The Greenville Drive just liked the movie. The ads, running regionally, include references to the film, like the hideous leg-lamp (though here the leg is that of a baseball player rather than a harlot) and the character Flick (played by future porn star Scott Schwartz) getting his tongue stuck to a pole (in this case, it's a foul pole). Ad agency Erwin-Penland hopes the campaign will prompt the little Ralphies of today to ask for Drive season tickets rather than that Red Ryder BB gun.
—Posted by Todd Wasserman
