ViB: a drink that's also the answer to all of your problems
Posted on Tue Dec 23 2008
If you ever feel hopeless, anxious or burned out, a classic Zoloft ad once said, take our pill and everything will be all better. Well, a new functional beverage called ViB (pronounced "vibe") takes that sentiment and runs with it.
"Hopelessness. Anxiety. Burnout," says the press release. "These are concepts everyone can empathize with in these uncertain times. Happiness is taken for granted, as is the relaxation that's a byproduct of stress-relief. Stress is not just a problem—it's the problem. Everyone longs for an escape from their problems; a vacation; a place where they can go to be happy; a place from where they return and share their happiness with everyone around them. ViB is your vacation in a bottle."
That's a lot to expect from pomegranate and berry juice.
Last I checked, Corona was the vacation in the bottle. Perhaps realizing that alcohol can only help its case, the press release also suggests mixing ViB with vodka to make a ViB-rator. Which, of course, brings to mind a whole other kind of stress relief.
—Posted by Kenneth Hein
