There's so much that's odd about the Beauty and the Beast-esque partnership between Playboy and Skoal—it's hard to know where to begin.
The 12-page co-branded Skoal mini-magazine, which is being included with Playboy's 55th anniversary issue in January, makes sense on a basic level: Dippers are mostly men, and Playboy is mostly a men's magazine. Still, it's jarring to see the Playmates lounging around with the Skoal props. Women not named Gretchen Wilson notoriously flee from chewing tobacco. They don't take off their clothes and roll around in tins of the stuff. Nor do they go fishing with their giant green Skoal-tin chairs. (That's a lot of tobacco in those chairs.)
Hopefully the editorial content will go some way toward redeeming the enterprise, although the sample page sent to the press isn't that encouraging. It's a page of party jokes supplied by Skoal dippers, and the only one that's halfway amusing happens to underscore the disgusting nature of the dipping habit: "Q. What do you get when you sit in the back of the truck when someone is spitting out the front window? A. Freckles."
—Posted by Tim Nudd