PETA coming out with its own yummy meat-scented fragrance
Posted on Tue Dec 30 2008
Burger King caused a stink among animal-rights activists when it introduced Flame, a meat-scented cologne, earlier this month. Now, PETA is fighting back with Gore, a fragrance from "Murder King" that is said to "evoke the actual aroma of rotting flesh," according to a press release from the group. Each vial of the "eau de mort" contains a floating, glow-in-the-dark "maggot" and a dead cow on the label. While Flame is sold out at novelty store Ricky's, PETA rep Lindsay Rajt said pricing and distribution for Gore haven't been worked out yet. Of the BK scent, Rajt said, "We wouldn't be surprised if only dogs were chasing men wearing Flame and women ran the other way." This isn't PETA first foray into fragrances. The group launched a scent called Viscera in 2001 directed at Vogue editor and fur proponent Anna Wintour. Viscera also had a fake maggot in every bottle.
—Posted by Todd Wasserman
